Very Pertinent Business Marketing Facts:

Some Very Pertinent Business and Marketing Facts:

A number of years ago the Wharton School of Business was given a million dollars by several of America's top companies to do a study of several businesses over a 7 year period and the gist of their findings was:

1. They found no correlation between marketing dollars invested and the number of sales produced.
2. They found that the main thing that drove sales was the business's sales message.
3. They also found that sales will increase (often exponentially) with the repetition of an effective sales message.

Important Lessons to Learn:

What the Wharton Study shows without a doubt is that every business that need more clients could easily do so as:

1. Businesses do not have to spend a lot of money in order to market effectively to prospects.
2. Businesses simply need an effective message to deliver to prospects in order to get desired results.
3. Businesses need to keep delivering that effective message on a consistent, ongoing basis and that business will surely experience exponential sales and business growth as a result.

My Conclusion: 

If you develop and keep refining (no revamping) an effective sales message, you deliver that message on a regular and consistent basis, and you do that at the lowest cost possible, you can't help but achieve significant improvement in sales (even exponential) as a result! Incidentally, I found a proven, $30 a month, Do-It-Yourself marketing solution that fits in quite nicely.