Do-It-Yourself Marketing

While there are many arguments as to whether it's best to Do-It-Yourself when it comes to Internet Presence and Marketing, I'd like to make a conditional case from my point-of-view for both sides.

Activity Difficulty Level Best to DO-IT-YOURSELF if... Best NOT TO if...
Marketing Online High ...you have proper instructions, is technically inclined and have time and patience. ...you do not have consistent time on a daily basis of say 30 minutes.
Website Design or Redesign High ...you have proper instructions, is technically inclined and have time and patience. ...you do not have consistent time on a daily basis of say 30 minutes.
Blog Design or Redesign Medium ...you have proper instructions almost anyone can easily set up a blog as there is usually no coding involved. ...you do not have the patience to plan properly and follow through.
Manipulate Pictures or Graphics Medium ...you have proper instructions this is almost easy to achieve. ...you do not have the patience to plan properly and follow through.
Keyword Research Medium ...you have proper instructions this is almost easy to achieve. ...you do not have the patience to plan properly and follow through.
Website Content Medium ...you have proper instructions this is almost easy to achieve. ...you do not have the patience to plan properly and follow through.
Custom @domain.com email set-up Low ..you have proper instructions and you have figured out what your goal is. ...you do not take the time to plan properly first.
Directory Submission Low ..you have proper instructions and you have figured out what your goal is. ...you do not take the time to plan properly first.
Local Search SEO Low ..you have proper instructions and you have figured out what your goal is. ...you do not take the time to plan properly first.
Email Capture & Marketing High ...you have proper instructions, is technically inclined and have time and patience. ...you do not have consistent time on a daily basis of say 30 minutes.
Press Release Medium ...you have proper instructions this is almost easy to achieve. ...you do not have the patience to plan properly and follow through.
Classifieds Low ..you have proper instructions and you have figured out what your goal is. ...you do not take the time to plan properly first.
PPC High ...you have proper instructions, is technically inclined and have time and patience. ...you do not have consistent time on a daily basis of say 30 minutes.
Video High ...you have proper instructions, is technically inclined and have time and patience. ...you do not have consistent time on a daily basis of say 30 minutes.
Web 2.0 Medium ...you have proper instructions this is almost easy to achieve. ...you do not have the patience to plan properly and follow through.

As you can see it all boils down to proper instructions, time you have available and how patient you are. 

Another thing to take into account is you do not have the instinct, reflexes and intuition of a person that has been doing the project for a living. If not you need to decide if you can live with the inferior results you will produce initially.

These are just some of the things to consider when you decide whether or not to hire a professional or Do-It-Yourself.

The bottom line for me though is I would try the Do-It-Yourself option first and give myself a deadline to put it into action as well as to complete the project. If I go a week past either date without achieving my goal I will then opt for hiring the professional. Because I know my weakness is procrastinating.

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