Send Postcards Sometimes

Send Postcards Sometimes

From time to time you will need to send postcards to current and potential customers.  Many people prefer to be contacted by regular mail and with many companies using just email today a post card can very well set you apart by helping you stand out. 

Another good reason as to when to send postcards is if you have not seen or heard from a client for sometime. Send a postcard with an irresistible offer that they simply cannot refuse. This is mainly to see what the main problem is or if they have moved.

To your success,


S. A. Williams
Marketing Consultant
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Always Seek More Knowledge

Always Seek More Knowledge

You should never stop learning. You never know what new information you gather may significantly change your business and life for the better.  There is so much material that offer useful information out there it basically is impossible for any one person to read anywhere near them all. That is where I come in. I have read a lot more information on marketing a business than you have simply because that is my business. That is why I have put this website together to make it easier for you to select one or two really great information to study, then put what you learn to work for you and track the progress and you will always be on the right track.

To your success,


S. A. Williams
Marketing Consultant
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Ask Satisfied Customers for Referrals

Ask Satisfied Customers for Referrals

What kind of ideas do you have about getting referrals? Yes it usually happens naturally but in times like these you need to be more pro-active about getting referrals, and getting great ones at that.

Repeat and satisfied customers are ideal candidates to give you referrals by telling their friends and family about your online business. Do not be afraid to ask for referrals. Give incentives if you must but ask for referrals, and ask often.

Some business owners have systematized the process and about every 3 months or so they send out an email offering incentives to anyone who refers others.

What ideas can you come up with in your business to ask for and get referrals on a regular basis?


To your success,


S. A. Williams
Marketing Consultant
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Keep Visitors Coming Back With...

Keep Visitors Coming Back 
Many successful websites depend on return visitors to account for a major part of their traffic and thus profits. Returning visitors are much easier to convert into paying customers because the more they return to a website, the more trust they build for that website and the credibility issue soon disappears.

• Email Marketing is a great tool to help keep your visitors coming back to your website.
• Have contests: Who answers the most questions about your product wins… (Something desirable)
• Have monthly give-a-ways: The 150 participant wins… (Something desirable)
• Launch something new each week: A new survey. A new Gift certificate. Etc.
• Place links to interesting content: Videos. Articles. Reports. Books. News. Etc.

These are just a few ideas. You need to find as many ways as possible to keep your visitors coming back to your website.

To your success,


S. A. Williams
Marketing Consultant
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A Great Use for an Auto-Responder

A Great Use for an Auto-Responder

If someone is happy with a product they purchased from you they will be more likely to purchase from you again.  Be sure to let your current customers know of any new product or service you offer as soon as possible.  Continually follow up with customers and potential customers. 

Simply contact your customers and let them know you are available for work and offer some form of a time sensitive discount or other incentive to help them make the decision to buy now (rather than later).  Let them know you are available for any questions or concerns they may have. 

An auto responder can make this task much easier than manually doing each one.

See future posts for more on Auto Responders.

To your success,


S. A. Williams
Marketing Consultant
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List Building and Email Marketing

List Building and Email Marketing
While surfing the Internet the other day I came upon a most usual blog with lots of information on anything to do with marketing. I cannot remember precisely how I found the blog but this one article they posted on list building and email marketing had practically everything anyone needs to know about email marketing online.

The blog is called ZoomStart and it is truly superb. I spent hours reading other articles too.

Being a Marketing Consultant I already knew that Email Marketing is the most cost effective way for any business to improve sales. Period.

Where else can a Small Business spend $10 a month to reach up to 500 clients and inform them of the arival of new goods, or a sale, or that gift certificates are now available for purchase, or to ask for referrals, or to ask for testimonials or anything else that will make readers of the Email want to spend money or interact favorably with the business?

Yet still many Small Business Owners hesitate to embrace Email Marketing. Sad to say a large percentage of those who do use Email Marketing are not maximizing it's potential because they fail to seek the help they need to learn how to do so.

I could go on, and on but read the following articles to get the full story for yourself.

For more on Email Marketing Read:
The Current State of Email Marketing
Is Email Marketing The Best Place to Advertise?
The Complete Guide to List Building and Email Marketing



To your success,


S. A. Williams
Marketing Consultant
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Get 2500 Visitors to Your Website Fast!

I have just completed a new Guide entitled "How to Get Visitors II". The thing about this hot new Guide is it gives you direct, to the point information on how to get quality traffic to your website fast.

It may be hard to believe but it can be done. But the best part is I am giving away this hot new Guide absolutly FREE when you join my Newsletter.

Watch the video. Get the FREE Guide. Then come back here to this post and tell us all about the good and bad stuff you encounter below in this post.so that I can fix the Guide and your tips will also help others too.
Get the Hot New "How to Get Visitors II" Guide Here.


To your success,


S. A. Williams
Marketing Consultant
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Decrease Stress in Your Business

An Essential Way to Decrease Stress in Your Business
It is a hard thing to say especially in these times but if you find it necessary get rid of the high maintenance or troublesome customer. Once you realize that you will never be able to make every customer happy it will be easy to do. Some customers are always demanding extras but are not willing to pay for them; others are just rude to you and your staff on a regular basis. Be polite but explain that you will no longer be able to do business with them. Offer to direct them to a competitor’s business if it will help. But it is your business and you choose whom you serve. It’s that simple. Remember your ultimate goal is to make money and increase your profits not increase your workload, stress and headaches.

To your success,


S. A. Williams
Marketing Consultant
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Simple Way to Go the Extra Mile

A Simple Way to Go the Extra Mile 
If you want your online business to be considered friendly, reliable, and trustworthy, work on building relationships. Always offer to go above and beyond your client’s expectations if at all possible. You will be doing a great deal in setting yourself apart by gong from the online world to the offline world even if it is just a simple thank you card sent by regular mail. People often remember such actions and will reward you with future purchases as well as word of mouth recommendation to friends and family.

To your success,


S. A. Williams
Marketing Consultant
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Easy Ways to Charge More

Easy Ways to Charge More 
Offer a printed copy of your newsletter. Include expanded details on information and also coupons or discounts that readers of the online newsletter would not receive.

Create a subscriber only service and offer information or services that are not immediately available to someone visiting your site. An example would be. If you have a housing referral site that gives housing information. For a fee they can also get contact information for any of the rentals or for sale homes on your site.

To your success,


S. A. Williams
Marketing Consultant
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How to Earn More from Your Current Clients

An Easy Way to Earn More from Your Current Clients 
Try adding new income sources to your current business. For example if you do home repairs, you may also then sell blueprints, home repairs books or a series of common project plans such as decks or utility sheds to name a few. The trick is to seek out and find a natural connection of some kind. Such as becoming a home loan or construction loan affiliate. It is a matter of finding a niche that your current customers can benefit from. This way it cost you very little to sell more items to the same clientele.

To your success,


S. A. Williams
Marketing Consultant
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